MOBILE & WEB
Modern brands are powered by robust technology that drives business growth 24/7. Digital platforms propel your brand’s entire ecosystem, connecting behavioral, CRM, media and location data to personalize content and experiences so your brand is relevant, timely, and contextually useful.
A brand’s .com experience is its best opportunity to control its message. Therefore, we create content with a strong communications purpose, grounded in research and consumer insights. We then build elegant, durable solutions to key business challenges across all touchpoints, screens, and devices.
SOCIAL MEDIA
The ability to reach consumers at every stage of their journeys has helped social media become the most powerful factor in their purchasing decisions. Social has accelerated the speed of culture, and your brand’s ability to keep pace in this environment is central to its long-term success. That’s why we use data and insights to drive the quality of the content we create and the efficacy of the messages we craft. With this as our basis, we are able to forge memorable emotional connections that amplify results across earned, owned and paid channels.
SEO
With over 60% of total traffic to brand websites being driven by search, and 50% of consumers visiting a store within one day of a local search on their smartphone, search is how people discover information on the internet and often begin their shopping journeys. In today’s information economy, search engines are the arbiters that determine what answers consumers get to their questions - prioritizing brands and content that are helpful, informative, and optimized across screens and devices - at the most important moment - when consumers are actively looking.
Achieving success means looking beyond driving rankings, traffic or direct response conversions. It’s about optimizing the user experience on the search engine result pages in alignment with the full digital ecosystem, spanning owned, earned and paid.
ANALYTICS
With the pressure to continually prove ROI on marketing spend, marketers are tasked with wading through immense amounts of data to understand what worked in the past and how to optimize for the future. It is no longer enough to just answer what happened. Our role is to uncover the "whys" so we can confidently and predictably improve our clients’ future performance.
This kind of intelligence is made possible when combining cutting edge marketing and data sciences with traditional performance analytics. Our analytics team is comprised of storytellers, detectives, and activists, tasked with surfacing the most relevant and important stories told by the numbers, creating actionable insights that give brands the competitive edge.
REAL ESTATE LEAD GENERATION & FOLLOW UP SERVICES
As a real estate agent, broker or brokerage, you're likely focused on trying to get your brand and name out there and in front of potential new clients in order to increase leads. Taking your real estate business to the next level means taking a good, hard look at your current marketing strategy, measuring its performance, and making changes. By partnering with an agency that specializes in digital marketing for Realtors, you can expect great results.
PAID SEARCH
Smart brands use search to leverage the power of intent and show up exactly where and when their consumers are looking for them. According to Google, there are more than 3.5B searches done per day and 50% of consumers will visit a store within one day of a local search on their smartphone, making search a high impact, data rich channel for brands. A truly impactful search solution is built with a firm understanding of business goals, customers, and future search intent. It is capable of cutting through the noise and providing a more seamless advertising experience for the searcher while delivering the right outcomes for our clients.
Our process begins with understanding the audience. Using our Deep Search™ and MomentAware™ technologies, we collect psychographic, demographic and shopping data including CRM, social, real-time product inventory, pricing, cross-channel performance, and third party information to build out a robust audience identity. With this in hand, we are able to pair it with keyword data to build predictive models, identifying the patterns of the ideal audience, such as when they are searching, on what device, and during what time of day. This allows us to tailor our messaging and the search results to drive them exactly where they, and our clients, want them to be.
PAID SOCIAL
We view social platforms as more than a place to engage with consumers. Their extensive personalization tools allow us to specifically target the audiences that a brand wants. When paired with our understanding of what a brand’s target audience is looking for, we are able to deliver the right messaging on the right platform at the right time of day to increase engagement. However, we go beyond just delivering the ads. We optimize campaigns in real-time through building an extensive testing agenda which evaluates how key messages are resonating across platforms. This tracking doesn’t just include social engagement; we track against key performance indicators that tie directly back to a brand’s business goals to deliver results, such as optimizing towards store finder visits on a brand’s site.
VIDEO MARKETING
Video is a differentiator that a modern marketing strategy cannot function without, and our video campaigns will drive your conversations and catalyze real growth for your business.
After managing millions of dollars in advertising budgets, we’ve learned a thing or two about what works. And video marketing works.
It’s so good that a recent study predicted 80% of online consumer traffic will be driven by video by 2019. Video gets far more engagement than traditional forms of marketing. In fact, it’s been estimated that social video generates 1200% more shares than text and images combined.
